Email Marketing

Just like your own internal team, but with years of experience and expertise accumulated in a multitude of industries, SEOClub's team of email, SMS and push experts builds a unified, results-based strategy for you, then implements it perfectly to generate engagement and revenue.

We offer:

Full service management
Comprehensive strategy and innovation
Experienced teams responsible for content and design
Advanced deliverability monitoring
Coding, testing and implementation
Analysis and optimization opportunities
Development of results-based strategy

Email and SMS list growth services
Behaviorally triggered and data-driven automation
Cohesive campaign planning and execution
Design across multiple devices

Advanced analytics and optimizations

Complete CRM and email marketing

Our agency's results-based approach to unified communication management, including email, SMS, in-app and push notifications, will help you drive engagement, conversions and retention.

Developing the unitary strategy and mapping the route

We provide clients with an overall program development strategy, identifying key communication points in the customer journey and including a complementary mix of consistent calendar recurrence and a strategic initiative roadmap, which outlines the program's priority opportunities.

Email and SMS engagement optimization

Necessary to capitalize on the traffic generated by acquisition channels, our team prioritizes building and/or optimizing the customer experience on the website to maximize conversion rates and increase contact list volumes.

Timing management

We work closely with clients to develop and propose a consistent sending cadence, featuring valuable content, to keep subscribers engaged and capitalize on conversion opportunities, while reducing deliverability risks with sending best practices.

Developing behaviorally triggered automations

Compared to email, behaviorally triggered automations drive a 624% higher conversion response for the same number of sends. Our team prioritizes developing the most impactful behaviorally triggered, data-driven automations to reach customers at key points in their online journey, moving them further along the purchase process.

List cleaning and advanced segmentation

Compared to email, behaviorally triggered automations drive a 624% higher conversion response for the same number of sends. Our team prioritizes developing the most impactful behaviorally triggered, data-driven automations to reach customers at key points in their online journey, moving them further along the purchase process.

Comprehensive deliverability monitoring

We use advanced deliverability monitoring tools to consistently help us mitigate, identify, and fix any deliverability issues that send emails to Spam or block lists. We use deliverability best practices to ensure emails reach your inbox.

How are IP addresses related to email marketing?

IP addresses are the backbone of email senders. The reputation of your IP address, as assessed by your ISP, largely determines whether your emails reach your inbox or are redirected to a spam folder. Most large email providers manage your IP address configuration and will host you on an IP with other senders who have similar engagement profiles. Deliverability can be negatively affected if another sender in the IP address pool reaches a purchased email list without prior opt-in consent. That’s why email providers carefully monitor opt-out profiles, and larger companies choose to select dedicated IP addresses even for different segments of email communication between prospects, existing customers, and customers who have at some point shown a specific interest.

It is common practice to consistently limit email sending in order to be recognized as a legitimate email sender. Consistent increases in volume are better received than large email lists, we recommend increases of around 15%. Email bounce and spam report rates should be closely monitored and strategically controlled.

What benchmarks are the most important?

To be an email marketer, you need to track a number of engagement metrics. Email click-through rate as a percentage of total emails sent is a common first-level indicator for evaluating the success of engaging your list. Email open rate is the first measure of success, and click-through rate based on opens is a measure of how engaged your email templates are, with clicks as a percentage of sends being a composite measure that summarizes the overall effectiveness of engagement. Click-through rate as a percentage of emails sent is the first measure that marketers use to evaluate performance, comparing it to emails that were sent at the same time a year ago. Email bounce rate needs to be closely monitored to ensure that it stays within the levels required by your ESP. Email list segments with high bounce rates may require email address bounce detection services, the only way to keep the bounce rate within regulatory limits.

Spam bounce rate is another key indicator of campaign performance and list quality. Careful email writing, email templates, and delivery best practices can help reduce spam bounce rates. The average number of email campaigns sent per month in a given domain is an important cadence metric that marketers should consider, which is why our strategies include industry comparisons of engagement standards based on opens, clicks, and conversions.

What is preferable, buying an email list or opt-in email marketing?

Many companies underestimate the risks and challenges when purchasing an email list. While it is legal under CAN-SPAM to send email to addresses in the United States without prior opt-in, doing so will result in restrictions from major ESP providers. Email marketers are finding it more cost-effective to use website and social media gateways, where the contact is initiated by the requester and the resulting communications are targeted to their interests. The number of email accounts worldwide has been steadily growing, and consumers have proven to rarely abandon their accounts. Experts believe they are 6 times more likely to get a click-through from an email campaign than from a social media post. Automated email campaigns typically have an 8x+ increase in open rates and a 6x increase in incremental revenue generated. Automated emails average over 70% higher open rates and over 150% higher click-through rates than email sampling campaigns.

What is most effective for email marketing in 2024?

Email marketing has adapted to mobile devices and is measured as a top ROI marketing channel. Believe it or not, email addresses that were collected over 20 years ago can still be leveraged. The value and lifetime of the next email address you collect could be greater than you think. In 2017, email marketers grew lists through pioneering opt-in techniques, following gestural intent triggers, with gestural messaging proving to significantly increase email sign-up rates. We offer a personalized, strategic email marketing program that positions you best in the industry. Brands maintain a regular email campaign frequency, sending an average of seven email campaigns per month, which we promise to make truly remarkable. We even provide a planning guide to help you reach new levels of subscriber engagement.

What was the best email marketing software in 2024?

If you’re a small business, we recommend MailChimp because it simplifies email templates, makes split testing easier, and has better automated campaigns. For a mid-sized to large business, Hubspot is our favorite. From advanced email list segmentation to powerful reusable email templates and split testing capabilities, Hubspot has it all. Email marketing programs that serve Fortune 500 and larger companies often have multiple tracking systems and technologies in place to deliver high-performance email campaigns. We support large businesses through RFP and the new ESP integration process to ensure that powerful features and quality tracking are in place and available. For a business with these needs, we recommend SalesForce Marketing Cloud.

How can email marketing help other marketing channels like PPC advertising, social media promotion, and SEO?

Market research firm Econsultancy found in a survey of marketers based on ROI that email marketing offers the highest level of return on investment. To understand why email is so effective at driving acquisition and retention, it’s important to realize that email is like a catalyst. Segmented email campaigns can unlock new levels of lead acquisition and ensure retention of existing customers.