The importance of Google Analytics and Google AdWords has skyrocketed over the years. Today, any online marketer who wants to surpass search engine rankings must use these two services offered by Google. The most important goal of certification programs is to help the client reach the top.
What you need to know about the Google Analytics and Google AdWords certification programs
While virtually every marketer uses AdWords and Analytics, only a few actually consider enrolling in Google’s certification programs for each tool. Google has a certification course that will allow you to learn the ins and outs of Analytics and AdWords and become a better marketer and advertising manager.
After all, certification doesn't guarantee results. You still have to put in the effort to optimize your site and get it to the top of the rankings. So, in that regard, AdWords and Analytics certification programs seem pretty useless.
Benefits of Analytics Certification
Improves competence
The biggest and most important benefit of Analytics certification is that it improves your proficiency in using the tool. In the program, you will learn about the intricacies of Analytics and how to make the most of the features and tools it offers. Overall, you will become a better Google Analytics user, which will help you a lot in the long run.
Get an advantage over competitors
While most marketers fail to see the tangible benefits of Google Analytics certification, you can gain a major intangible benefit. When you complete the program, you can write that you are Google certified in Analytics. More people are likely to want to use your services after you get certified. Therefore, you gain a clear advantage over your competitors.
Improves prospects
With insider knowledge of Analytics, you’ll be able to use it like a pro. There are many marketers who know Analytics like the back of their hand, but the program will give you some secret tricks and tactics you can use that will improve your chances of reaching the top.
Benefits of AdWords Certification
Educate yourself through Google
Every marketer can claim to know how to use Google AdWords, but most of them can’t boast that they have been trained by Google. Google will train you through the certification program on how to use AdWords tools in the best possible way. This way, when you are Google AdWords certified, you will be a true expert in this regard.
Impress customers
Google will support your AdWords skills after you complete the program. Being supported by Google is one of the most important ways you can impress your clients and increase your chances of expanding your customer base. All you need to do is enroll in the Google Certification Program. You will become a Google Certified Partner.
Learn about other tools
Google’s SEO tools are interconnected. When you learn to use one, you can pick up some pointers on how to use the others. The same is true with AdWords. By learning to use AdWords in depth, you will become a better user of Google Engage, along with other services and tools.
These are some of the benefits you can get from Google Analytics and AdWords certification.
