SEO services are constantly evolving, what worked last year may not be effective this year, and what works in 2022 may no longer be applicable in 2023. That is why we aim to always keep up with the latest news and share it with our clients. So, what are we focusing on next year?
On the indexing of website versions for mobile devices . This change, in which mobile versions of websites will matter more to Google than desktop versions, is dictated, of course, by consumer habits. More precisely, by the fact that they use mobile devices to a greater extent when searching for something, with 60% of searches taking place on them. So your website must have an updated version for mobile, a design with optimized response times and intuitive navigation possibilities.
On voice searches. Here is a new market trend, in continuous development. More and more people are using the voice search option, studies advancing figures that even reach 50% regarding this search method. To keep up with this evolution, you need to optimize your website accordingly, including long keywords – phrases, as people tend to use sentences or entire phrases in voice searches. It is also necessary to make sure that the website is optimized for use on mobile devices, which are preferred for voice searches.
On visual searches. Because these are gaining ground, whether using Google images or your own images in the search. To score in this chapter, the images and videos included in the website must be of the highest quality. It helps a lot if you include descriptions for each of them, so that they can be easily spotted by search engines.
On snippets. These are a kind of short answers to questions that appear at the top of search results pages. They are designed to provide information quickly and succinctly. For your website to appear in such a snippet, you need to make sure that you have well-written content, with as complex and detailed information as possible. It is mandatory to include long-tail keywords – phrases, because they are often part of snippets.
On Artificial Intelligence . It has started to play a major role in SEO, with Google using it to better understand user intent in order to deliver more relevant results. It is also a useful tool for SEO, in the sense that there are SEO tools with artificial intelligence that can help a lot in terms of keyword research and content optimization. In order for your website to use artificial intelligence to its full potential, you need to invest in purchasing such tools. At the same time, you need to make sure that you have quality content that is relevant to users in order to rank as high as possible in search engine results.
Schema Markup. This is code that you can add to your website to help search engines understand your content. It can be used to specify the type of content you have, such as articles, products, reviews, etc. By adding Schema Markup to your website, you will improve your conversion rate and organic traffic. It will also help you be included in a certain type of snippets, the complex ones.
On RankBrain. This is an artificial intelligence system that helps Google understand user searches. It does this by grouping together searches with similar meanings, and then ranking the results based on their relevance. This tool is constantly evolving, learning, so past SEO strategies may no longer be effective in the future.
On AMP on Google. This is a technology that allows websites to load faster on mobile devices, being the abbreviation for Accelerated Mobile Pages – Accelerated Mobile Pages – and works by loading the HTML code of a page before the user requests it. It is a technology designed to improve the experience of mobile users and can also help to rank better in search results. If you have a website optimized for mobile, implementing AMP will help you get another boost in terms of SEO.
When it comes to SEO, it is essential to keep up with the latest news, because only by following them closely will you benefit from the advantages that new tools and strategies can offer. At SEOclub, we aim to ensure that all our clients have a modern approach on their side, which clearly differentiates them from the competition, giving them an unbeatable advantage.
