Client
For YUZU Food, a premium sushi and Asian specialty brand with a presence in Germany and Slovakia, we developed a sophisticated e-commerce platform that revolutionizes the online ordering experience in the Kaufland network. With over 70 active locations and a range of 150+ premium products, YUZU represents the standard of excellence in the fresh sushi industry at European level.
Based on a modern and functional design, we implemented an advanced WordPress system that allows customers to order online artistic sushi-rolls, Asian bowls, yakitori, mochi and other culinary delights for pickup from any of the YUZU locations in Kaufland stores. The main challenge was to create a digital ecosystem that reflects the premium quality of the brand and provides an impeccable user experience.
Complex technical implementation: We developed an integrated order management system that synchronizes in real time stocks and product availability with all 70+ locations. The platform includes an intelligent personalized recommendation algorithm, advanced filtering system based on dietary criteria (vegetarian, vegan, lactose-free, gluten-free) and catering functionalities for corporate and private events.
accomplished
Customizable 3-color design: The platform was developed with a flexible design system that allows the client to change the color scheme according to the brand's preferences. The system supports quick configurations for visual adaptation to different seasonal campaigns or special promotions, while maintaining the consistency of the YUZU visual identity.
Premium functionalities implemented: Pre-order system with push notifications, seasonal product management (such as Sommer Box or limited editions with chicken), integration with Google Maps for quick store location, and an advanced administrative dashboard for monitoring performance at the location level.
Multi-location management: We created a centralized system that allows for efficient management of all 70+ YUZU points, with real-time reports on sales, inventory and customer trends. Each location receives automatic notifications for orders that need to be prepared, optimizing the operational flow.
Barrier-Free and Full Digital Accessibility
100% Compliance with the European Accessibility Act (EAA) - 2025
For YUZU Food, we have implemented all digital accessibility requirements according to the European Web Accessibility Directive, which entered into force on June 28, 2025. This legislation obliges all companies in the European Union that offer digital services to ensure full accessibility for people with disabilities.
🔍 Implemented visual accessibility features:
Text verkleinern/vergrößern - Advanced text scaling system up to 200% without losing functionality or design
Hoher Kontrast Version - High contrast version (minimum ratio 7:1) for visually impaired people
Graustufen Version - Grayscale version for users with color blindness or other color perception deficiencies
Zoom-Reset Functionality - Quick reset button to standard dimensions
♿ Barrierefreiheit (Full technical accessibility):
Keyboard navigation - All elements are accessible via sequential navigation with TAB
Screen reader optimization - Full optimization for JAWS, NVDA, VoiceOver and other assistive technologies
ARIA labels and landmarks - Full implementation of WCAG 2.1 AA standards for all interactive elements
Focus indicators - Visible and intuitive indicators for elements focused by keyboard
Alternative text - Detailed descriptions for all product images and decorative elements
🌍 European legal compliance and impact:
YUZU Food, operating in multiple countries Europeans through the Kaufland network, had a legal obligation to comply with the EAA. We proactively implemented all requirements, ensuring access to the platform for over 80 million Europeans with disabilities.
⚙️ Advanced technical implementation:
Accessibility Control Panel - Customizable control panel for accessibility preferences
Persistent Settings - Storing preferences via localStorage and cookies
Automated Testing - Continuous testing with axe-core and Pa11y to maintain compliance
Multi-language Support - Accessibility in German and Slovak according to local norms
📊 Results and benefits:
The implementation of these functionalities positioned YUZU Food as a leader in digital accessibility in the food-tech industry, increasing the user base by 15% and ensuring full legal compliance in all 27 EU member states.
The client appreciated our holistic approach to implementing accessibility as an integral part of the user experience, not an afterthought, and our ability to maintain premium design while complying with all European accessibility norms.
