Email marketing is an effective strategy for providing your customers with more value than just selling them a product or service. It can improve sales, prospects, and interest in your company if you make the effort to send relevant emails to your customers.
You can do this by sending emails that give customers more information about your product, tips on how to use it, or a company contact if they want to call.
How many emails should I send?
There are no hard and fast rules. The best way is to set expectations for your customers when you provide certain information or schedule via email regarding the type of content (e.g. sales, new arrivals, services, tips) they will receive and how often (e.g. no more than once a week).
To set a number and frequency, start by understanding how much valuable content you can reuse or create. You will be able to monitor your email reach by analyzing data related to your emails and how they contribute to your business goals.
It all depends on your client.
Start by making everything personalized so that it starts to matter. Attract customers as individuals.
First, if you operate in a multilingual environment, send emails based on the customer .
Choose a topic that you know your customer will be interested in. Additionally, make sure you send your emails with a name that the person will recognize, such as the company name or account manager.
What happens if you don't have an email list?
Start by signing up with one of your providers. These are essential technology solutions to ensure your email reaches your customer's inbox and avoids being flagged as spam.
You need to have your customers' consent to get their email addresses to start building your list. You can also collect business cards at trade shows or networking events to build your list.
If your business has a website where customers can leave their email addresses through their comments or place orders online, you can also use that to build your list. This could be by adding a checkbox to collect their consent.
Continue to collect data and act on it
It can be tempting to constantly ask your customers questions. People are unlikely to spend the time to accurately fill out a form with too many fields. You should only collect what you need, such as name, industry, email addresses, and zip codes.
Build a relationship with multiple people with the same effort
The time and cost to send an email to five people is the same as sending an email to 50 people.
With the right effort, email marketing can help you build a relationship with your customers. This can be done by first understanding your customers and their interests.
Over time, these relationships can translate into new opportunities, sales, or partnerships for your business.
