Do you know the real potential of SEO articles ? Have you integrated them into your marketing strategy yet? If the answer is "NO", be sure that you have a lot to improve! I will explain below some of the most important aspects that you should keep in mind when building and writing such content!
What is the role of words in achieving goals?
As business people, you're constantly looking for answers to the question "What's in it for me?" Basically, "what's in it for you if you start writing SEO articles today?".
Well, first of all, you need to understand that an SEO text can only be effective if it is integrated into an optimization strategy. In other words, the articles themselves are a tool for SEO and, in fact, a very valuable one. If you look at all the implications of such a service and if we continue to debate the topic "Is it worth investing in SEO?", you will conclude that these texts contribute, in the long run, to strengthening visibility in search engines and when generating quality traffic.
Quality traffic = Increased conversion rate
What follows is a brief guide of recommendations regarding the creative and technical directions that an SEO article should follow.
A blog post is created to bring value to the content first and foremost. It is the ideal way to contribute to the community, share your experiences, and demonstrate your expertise in the field. Although, in the case of such an article, the emphasis is generally on the quality of the content, we recommend that you do not neglect the SEO component! A properly optimized blog post can bring you a considerable contribution to visibility!
An SEO article for external channels contributes to better visibility in search engines. When indexing a site, Google looks at how relevant a site is to the community, how often it is cited/mentioned in external sources. The better optimized the sites on which it is published are, the more authority the backlink structure will generate.
When it comes to writing rules, you need to understand that, from a content perspective, the texts will follow the same direction, however, at a structural and technical level, there will be quite a few important differences.
In the case of blog posts, there is no limit to the number of internal links. On the contrary, the more there are, the richer the internal link structure is, and the client receives valuable and relevant sources for himself. For this type of text, the link is never assigned to a keyword or part of the phrase on which the optimization is made!
For off-page articles, a text should contain, on average, 2-3 keywords. In this case, contextual links are used. These are based on key phrases and have the role of conveying a certain authority to your site.
Some technical optimization rules for blog posts
How do you properly integrate a keyword into an article? Most of the time, it is recommended to rely on the guidelines provided by the Yoast SEO plugin in WordPress. It will tell you exactly what the optimal density of phrases is, depending on the number of words, but also what elements you should pay attention to!
A keyword should be found in its exact form:
» in URL;
» in Title;
» in subtitles (H tags);
» in the first sentence of the text (paragraph), as early as possible;
» repeatedly throughout, in a balanced way (both in the middle and towards the end);
» in Metadescription
» in the title of the images – These must be renamed before being uploaded to the site, so that they include the keyword in the name;
