local customers more easily if you follow the tips below down to the last detail.
Here are some tips that will help you start a local online marketing campaign.
- Claim your Google Business Profile listing
Google displays a map of business listings when people search for a local business. But to appear on this map, you need to be registered for a Google Business Profile. These listings are free, and claiming your business will increase your online visibility. This makes it an essential step for any locally focused business. Simply go to your Google Business Profile and follow the instructions to get started.
- List your business in local directories
Canadian businesses should take advantage of local online directories. You can also do an Internet search for business directories in your area and add your company to any of those listings.
- Establish a business presence on Facebook
Facebook is all about building and nurturing relationships and can be a means of reaching both new and existing customers as part of local marketing campaigns. When you create a Facebook page with your business profile, you can choose to be featured as a local business.
Make sure your page has a professional look and offers engaging content that reflects your business culture and values.
- Participate in local blogs and online forums
Increase your visibility by leaving comments or writing guest posts on local blogs and Internet forums. Make sure your signature includes your contact information and website address.
It's also a good idea to be active on social media platforms that your customers use, such as Facebook, Instagram, and LinkedIn. By posting and commenting on other people's posts, you can become part of a community and position yourself as an expert in your field.
- Get exposure on local websites
Building relationships with other organizations, such as local charities, professional associations and the media, can gain you exposure on the local internet when they publish news about your business.
- Make it easier for local customers to find you on the Internet
If you want your website to appear at the top of the list when local users search online for your products and services, you should choose keywords that describe your unique offering and geographic location. Make sure you build your local web presence using the right SEO techniques.
And don't forget: your website is the cornerstone of your marketing strategy. Make sure your contact information appears on every page.
- Localize your pay-per-click advertising
Most search engines offer the option to localize your internet advertising with pay-per-click. Decide on the geographic area you want to target and reach your target audience.
