AI-generated content can result in short-term, medium-term, and long-term gains, while websites that rely on generic AI content will tend to suffer large traffic losses.
What Google says about AI-generated content for SEO
leading search engine has a very important opinion about AI-generated content.
Technically, content generated by artificial intelligence does not violate Google's rules.
However, Google's main goal is to provide users with the best experience by providing quality search results based on search intent.
To fulfill its mission, Google focuses on rewarding high-quality, reliable, and useful content with top rankings.
Unfortunately, AI-generated content is not always accurate. Nor is it guaranteed to be original.
Here’s an example: Let’s say two companies use the same example to ask ChatGPT to create an article about the best email marketing tools. Chances are ChatGPT will produce very similar content for both queries. Since Google values unique and useful content, these companies will see lower rankings in search engine results.
The highest quality content always has these characteristics
The purpose of the page is beneficial and has no potential to cause harm.
The accuracy of the information is carefully reviewed and to the highest possible standard.
The content shows originality, talent and skill and conveys first-hand and/or learned experiences.
The author and domain of the website are associated with a very positive reputation.
The page title (title tag and H1) summarizes and accurately reflects the content.
There is adequate information about the content creator.
There are no advertisements or other elements (e.g., interstitials and pop-ups) that significantly interfere with the consumer experience.
Does Google matter less now?
ChatGPT encouraged competitors to push their own products into the market, initiating the "AI wars."
Microsoft has invested heavily in Open AI, making Microsoft Open AI its exclusive cloud computing provider. In return, Microsoft is extending Open AI technology to its own platforms, including Bing.
While I'm sure both technologies will continue to develop and more alternatives will emerge, the truth is that, so far, Bing's OpenAI technology is a step above Google's.
Human-created content matters more than ever
One thing is certain: AI has lowered the average cost of content generation, for this reason it will flood the market more than ever, and AI-generated content will become increasingly saturated and devalued.
Great content – content that stands out – is not predictable.
Your experience and expertise, combined with creative thinking, gives your content an edge over AI competition. AI can't exemplify certain situations as well as a human can.
